What is your W.I.G (Wildly Important Goals)

I have been listening to a book on CD on my way to work. Its called "The 4 Disciplines of Execution" In the first part of the book it talks about goals. Many times we set a lot of goals and we want to accomplish all of them. But it is better to set one or two Wildly Important Goals. When you set one or two goals you are able to focus and accomplish the goals with perfect execution.

When you set multiple goals that you feel are important you begin to spread yourself too thin and while you may be able to accomplish the goals, you will likely accomplish them with poor execution. When you don't reach your goals with perfect execution you are doing yourself, your team, and your business a disservice.

So take a look at your goals and narrow it down to one of the most important one or two goals that are Wildly Important. What most people find out as they set their Wildly Important Goals and accomplish the goal is the goal actually took care of a lot of the goals on the other list. Don't spread yourself too thin, set one or two Wildly Important Goals and go complete them with perfect execution and you will realize how much more successful you will be when you are focusing on one or two things.

i.g. Why is Apple the number one producer of Cell phones? Because they only have one model every year, they don't have multiple sku's unlike other competitors like Samsung, Nokia, etc.

Apple is more focused on a couple of products rather than hundreds of products. Which makes them execute with perfection. Whereas the competitors work on hundreds of products spreading themselves thin so their execution isn't as high of quality.