Knowing about your product is really important to selling anything. Knowledge is power and for sales people product knowledge can mean more sales. It is hard to effectively sell to a consumer if you cannot show how a particular product will help them, that is why it is so important to know your products.
Having a good understanding of your products when selling will allow a sales person to use different types of sales techniques to close the sale. When I was in the car business selling cars it was important to know your different vehicles, because when you were helping a customer, they only cared about 20% of the features on the car so you had to know the product really well in order to present those 20% features that they were truely interested in. If you knew your product you could also use different techniques to sell them the car. Every customer is different that is why you need to know your products from the inside out.
Product knowledge doesnt just apply to sales people. If you are a consumer you need to know about the products you are buying so you can make sure you are getting high quality products at a good price. I'm always doing product research about things before I buy them. For example if I want to buy a new video game system I would want to research all the different gaming systems and how they each perform so that I can make the best decision when purchasing my next system. It is just as important for a sales person to know their product as it is for the consumer to know their product.
Study your products and go sell or be informed. Please comment below if you have any questions.
Thank you
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