Product Knowledge

Knowing about your product is really important to selling anything. Knowledge is power and for  sales people product knowledge can mean more sales. It is hard to effectively sell to a consumer if you cannot show how a particular product will help them, that is why it is so important to know your products.

Having a good understanding of your products when selling will allow a sales person to use different types of sales techniques to close the sale. When I was in the car business selling cars it was important to know your different vehicles, because when you were helping a customer, they only cared about 20% of the features on the car so you had to know the product really well in order to present those 20% features that they were truely interested in. If you knew your product you could also use different techniques to sell them the car. Every customer is different that is why you need to know your products from the inside out.

Product knowledge doesnt just apply to sales people. If you are a consumer you need to know about the products you are buying so you can make sure you are getting high quality products at a good price. I'm always doing product research about things before I buy them. For example if I want to buy a new video game system I would want to research all the different gaming systems and how they each perform so that I can make the best decision when purchasing my next system. It is just as important for a sales person to know their product as it is for the consumer to know their product.

Study your products and go sell or be informed. Please comment below if you have any questions.

Thank you

It's a numbers GAME!

It's all in the title it's a numbers game. In business and in sales its always a numbers game, the more people you can get in front of the more you will sell and the more you will acquire new customers. If you are in sales, starting a business, or have been in business for years what is the main goal?

Right, it is to get your product or service in front of as many people as you can. You do that through multiple avenues like marketing, sales people, store front, ant the list goes on. If you think the customers are just going to come walking into you and want your product or service you are wrong you have to put it in front of them so they can see what you have to offer before someone will buy. Often time you have to get your product or service in front of that person multiple times before they will buy, that is why sales and business is a numbers game.

If I'm a sales person for ABC company I want to sell 10 of XYZ product and my closing percentage is 20% I need to get the XYZ product in front of 50 people that week so that I can sell 10.

This is really simple math and can really help you reach your sales and business goals. It gives you a physical number to work towards. If you just go into sales or business without a plan, you can forget about really succeeding and doing really well.

So when you start selling something as a salesperson or business person. Find out what your closing percentage first and then you can figure out how many people need to get in front of the product to hit your goals.

Here is the formula again:    Take # of customers (Daily, Weekly, Monthly, Yearly, Etc.) X Closing percentage (Convert closing percentage to decimal by moving the decimal two spots. If closing percentage is 20% conversion is .20) = Final Total Sales.

Just like I said at the beginning it all a NUMBERS GAME!!!

If you could ask Mark Cuban anything what would you ask?

So as the title says if you could ask Mark Cuban anything what would it be?

Have you ever had a question that you wanted to ask someone famous or super smart? I have! I will have a question and I will think if I could only ask Mark Cuban that or Richard Branson, Just to name a couple really smart business billionaires.

So I am throwing this out there to see if I can get any responses from you. It can be any question for Mark Cuban or anyone who you think could answer your question. Just post the question in the comments and put who the question is directed at.

Thank you

My question to Mark Cuban and Richard Branson would be if you were 25 again what would you do differently?